Net Finance 2016 (past event)
April 18 - 20, 2016
Contact Us: 1.888.482.6012
Creating Culture Change: Aligning Digital Processes, People and Tech
07:50 - 08:40 Continental Breakfast
08:40 - 08:45 Welcome Remarks
08:45 - 09:00 Chairperson’s Opening Address
09:00 - 09:20 Creating Digital Culture Change Across All Business Lines
To build an effective and all-encompassing digital strategy, it must be adopted by all business lines and functions within your organization. Creating this kind of change across a large institution is both daunting and a long process. This change must come from the heads of departments, early adopters and leaders within your organization. Creating cultural buy-in requires an internal branding strategy and clear corporate communication tailored to the functions within your organization. What does digital mean to each of you? And how does it work for you?
• Build a digital strategy that caters to each internal function
• Gaining buy-in across your organization for corporate-wide digital change
• Changing employee behavior to default to digital
• Build a digital strategy that caters to each internal function
• Gaining buy-in across your organization for corporate-wide digital change
• Changing employee behavior to default to digital
09:20 - 09:40 Creating a Flexible Device Strategy for Any Future Wearable Wardrobe
When building both a content and analytics strategy for future devices, it must be adaptable to future technology not yet on the market. Understanding what the customer wants to see and needs on them at all times must be device agnostic.
• Create an internal digital strategy that can be easily rolled out to any interface for wearables
• Understand what content your customers need on their person at all times
• Build an experience that can work on a watch, a vest, a pair of glasses AND a computer
CIBC
• Create an internal digital strategy that can be easily rolled out to any interface for wearables
• Understand what content your customers need on their person at all times
• Build an experience that can work on a watch, a vest, a pair of glasses AND a computer
John Robertson
Senior Director, Digital Strategy & PlanningCIBC
09:40 - 10:40 Get it Right: Where Customer Expectations and Your Execution Converge
It’s time for organizations to stop talking omnichannel while acting single channel. The modern consumer expects and demands seamlessly integrated experiences that allow them to engage where, when and how they want. In this session, we will share benchmark data that depicts the changing multichannel landscape and illustrates the results financial institutions can realize from delivering satisfying multichannel experiences. We’ll arm you with tactical and strategic insights about this modern consumer to drive your business forward in 2016.
10:40 - 10:00 Measuring Your Digital ROI: Defining What is Working
When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. The right analytics and data can help get to the root of your investments and how exactly they are working for you.
• How do you justify these investments to your organization and leadership?
• What data should you focus on and what is extraneous information?
• How do you use your measurements to tell the right digital story?
Citi Group
Barclays Financial
• How do you justify these investments to your organization and leadership?
• What data should you focus on and what is extraneous information?
• How do you use your measurements to tell the right digital story?
Emily Sixta
SVP, Citi CardsCiti Group
Laura DeGraff
Assistant Vice President, Digital MarketingBarclays Financial
10:00 - 23:20 Morning Refreshment & Networking Break
23:20 - 12:00 What Does Good Talent Look Like? When to Use a Banker and When to Use a Marketer
With a shortage of truly innovative digital financial executives in the space, it can be a long a difficult process to find new talent.
• Where do you go for a new digital executive?
• What kind of experience should you prioritize for your organization?
• How do you onboard someone from outside the industry and who integrates the best?
• Where do you go for a new digital executive?
• What kind of experience should you prioritize for your organization?
• How do you onboard someone from outside the industry and who integrates the best?