Digital Innovation and Disruption

Executive from Extractable

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Unlike traditional functions like general counsel, HR, Accounting etc. digital is not just a one line function within a larger corporate structure. It is not an addition to your marketing department or a new way to handle IT. It permeates all functions and strategies. It is an overhaul of your entire operations and should be treated as such. Not many in the space understand this better than Jennifer Dominiquini, Chief marketing Officer of BBVA Compass. As a consistent leader in digital innovation, BBVA has continually set the bar for changing the way finance thinks about digital.

Here we sit down for a one-on-one interview with Jennifer to discuss:
• What digital means in today’s operations model, how it changed the way you do business
• How to create cultural change within your organization and incorporate a digital mindset
• Understand the shift in operation processing to compete in a digital world

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An estimated $20 billion in venture capital has poured into Fintech startups in the last few years. Some 4,000 new players are now swarming the incumbents in the financial services industry, hoping to take a bite out of their revenues. Is a showdown looming? Will banks soon be facing their Kodak moment?
• How banks and Fintech startups size each other up
• Strengths and weaknesses on each side
• Fintech integration, or “Fintegration”: a way forward

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Experience is the new brand. Digital marketers have to think beyond traditional marketing to engage and deepen customer relationships as a new disruptive, experience driven and mobile first start-ups enter the market. The session will illustrate how data, content and delivery must come together to power digital transformation and a truly connected customer experience.

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Most financial institutions have spent decades investing in new business ventures from a very certain set of criteria. Traditionally, you approach it from a financial mindset. What is going to be fiscally responsible? What merger gives you the biggest market share? These are questions you are used to answering. But in 2016 there is a new set of criteria:
• How do you get your senior executives to change that thinking to be more creative?
• How do you train them to spot the next “it” tech?
• To put resources towards an untested technology?

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The financial services market is going through many changes. New challengers have appeared and are looking for a slice of the market. In addition, customers are more demanding and more informed, expecting convenience and simplicity when it comes to financial services, particularly online and via mobile devices. People love digital services such as Netflix, Amazon, and Uber because they’re easy to use and deliver great customer experiences. They deliver 10 times more convenience and better customer experiences than the status quo, and are therefore winning the market. It’s only a matter of time before the 10-times-better bank is founded, a thought that's on the radar of every banker.

Jelmer de Jong of Backbase outlines the journey of creating the 10-times-better bank, providing a detailed analysis of how banks can begin their digital journey, with a strong focus on five main points:

• new competitors in banking: the disrupters
• customer experience: the key ingredients
• omni-channel and the changing channel mix
• mobile's impact on online sales and share of wallet
• regaining control in the era of digitization

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Head into the FinTech Solution Lounge to grab some delicious iced coffee and donuts. While you’re there check out the latest fintech solutions for your business! Play “Unlock the Box” – get a code from the exhibiting companies for a chance to win amazing prizes!

Technology has created the always connected and always on consumer. To take advantage of this changing landscape, brands must extend beyond the channel and into the experience and there are several Digital Trends in Payments that are facilitating a different way of interacting and changing the face of commerce.

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Discover the new world of Agile Distribution and Marketing in retail banking.

· Learn how customer-obsession and unconventional collaboration can help reduce fixed costs, grow market share and deliver relevant customer experiences at scale and speed.

· Innovate with Programmatic Banking and AI-driven driven solutions that can deliver customer-centric experiences and data-driven tools to transform banking at an unprecedented pace.

· Activate the right data insights to stop marketing to the masses and marketing to moments.

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As the financial market continues to push the boundaries of fintech and invest in innovation labs, it is easy to get caught up in new technology and products. To keep up in this new digitally influenced space, you have to be willing to invest. But how do you make sure what you’re investing in has a solid ROI? Here, executives discuss how to keep your innovation labs innovating, while simultaneously becoming a valuable profit center.
• How do you gain the buy-in you need to invest in proper innovation?
• What makes a beta product profitable and marketable?
• How do you tailor your team to think strategically not just creatively?

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Large-scale omnichannel, customer-focussed bank transformation projects intrinsically involve many channels, many business units and many stakeholders. As a result they can be deeply complex and often end up delayed, scaled back or failing entirely.

Sharing a series of examples and case studies covering best practices and pitfalls, Glenn Shoosmith, founder and CEO of BookingBug, explores why digital transformation in banking is such a uniquely difficult challenge. He will looking at the lessons learned from the retail sector and explore how banks that are launching the most successful omnichannel strategies are adopting scalable platform-based strategies.

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Cool off with a refreshing mojito in the FinTech Solution Lounge. While you’re there check out the latest solutions for your business! Play “Unlock the Box” – get a code from the exhibiting companies for a chance to win amazing prizes!

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around innovation, mobile, payments, wearables and all future tech in Financial Services. Please choose two discussions for 30 minutes each.

Table 1: Marria Rhodriquez, AVP, Digital Product Manager, Wells Fargo Bank
Table 2: John Schulte, CIO, Mercantile Bank
Table 3: Aliyah Shultz, AVP, Digital Banking Product Manager, Popular Community Bank
Table 4: Scott Finder, SVP, Head of Digital Channels, First Republic
Table 5: Perianne Boring, Founder and President, Chamber of Digital Commerce
Table 6: Paul Goott, Former Head, Strategic Digital Initiatives, US & Canada, AIG

Join your fellow attendees at our kick-off reception. You’ll be instantly transported to Marrakesh as you sample delicious food and drinks, and some surprise entertainment. What more could you ask for to start the conference?