Craig Smith is the founder and CEO of Trinity Insight. Trinity is a digital optimization firm that helps brands drive profit through data and optimization. Since 2006, Trinity has worked with hundreds of large enterprises across a variety of industries, including financial, retail, and travel - augmenting marketing teams to help with analytics, online acquisition, and conversion optimization. Craig is a frequent guest lecturer at NYU and Villanova University, has an MBA in eCommerce from Temple University, and served as lead eCommerce strategist for both eBay Enterprise and CIGNA Corporation prior to starting Trinity Insight.

Laura Cameron joined KeyBank in November 2015 as the Vice President of Digital Marketing. In this role, she leads all new client acquisition efforts through online advertising, marketing and the Key.com website. Previously, Laura worked agency-side with brand like Express, Citizens Bank, Midas, Credit One Bank, Christian Dior Fragrance, Travelocity, and World Kitchen Brands (CorningWare, Pyrex and Corelle).

Jeffrey K. Rohrs serves as CMO of Yext and leads all global brand, enterprise, and partner marketing initiatives. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget. During his combined eight-year tenure he led global thought-leadership efforts, built an award-winning content marketing team, and co-authored the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series. Jeff's first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. When not pondering marketing's great mysteries, Jeff soothes his Cleveland sports fan-related agita by refining his low & slow barbeque skills on his back deck at home.

As Vice President of Digital Acquisition at Barclaycard US, Laura manages digital strategy and online account acquisition for Barclaycard-branded credit cards, focusing on new innovations within the bank to deliver a best-in-class online experience to prospective customers. With over 15 years of experience managing online marketing for agencies, client-side and as a consultant, she brings a unique perspective to campaign planning, implementation and analysis. Her expertise includes a wide variety of digital media, including paid search, SEO, affiliates, display, and creative development. Prior to joining Barclaycard, Laura served account, brand and project management roles at GSI Commerce, Yellowbook, Smooth Fitness and a variety of consulting firms and agencies. Laura earned her B.A. in Business and Marketing from Lebanon Valley College in Annville, PA.

Jennifer Kelly Dominiquini came to BBVA Compass in 2014 and is the Chief Marketing & Digital Sales Officer, where she is helping guide the digital transformation and rebranding of the bank. She is responsible for all marketing, online account activation, digital sales and analytics for the Sunbelt-based financial institution. Dominiquini and her team are part of the Business Development unit. Prior to BBVA Compass, Dominiquini led marketing for Liberty Media interactive properties, BuySeasons and Evite, where she oversaw all e-commerce, user experience, creative and marketing activities for the two Liberty Media companies. Before Evite and BuySeasons, Dominiquini was the chief marketing officer for multiple divisions of the Sears Holdings Corp., where she worked to ensure a seamless experience for customers across all channels and grew the divisions' e-commerce businesses. She began her career in business consulting with Monitor Group, Strategos and Prophet and honed her international business acumen by providing consulting services on brand, innovation and corporate strategy for clients throughout Europe, Brazil and the Americas.

Lewis Goodwin serves as President, CEO and Board member of Green Dot Bank, a single branch Fed member bank based in Provo, Utah. He has held these positions since the Bank was acquired in 2011 as a small community bank and helped lead the efforts to build it into a nationwide provider of pro-consumer bank products. Lew is a licensed Certified Public Accountant with 30 years of banking experience; previously he held senior banking positions for DaimlerChrysler Financial, Toyota Financial, Providian and US Bank Utah.

Marria is an Assistant Vice President and focuses on digital product strategy for theWells Fargo Virtual Channel team. In her 15-year tenure at Wells Fargo Bank,Marria has worked in technology, marketing, strategy, and digital product management.She holds a degree in Technical Communication from the University of Washingtonand an MBA in Marketing from Golden Gate University. In her spare time sheenjoys cooking, running, and spending time with her 6-year old son and husband.

As Head, Applied Innovation, Elfreda is responsible for leading the creation and execution of a portfolio of innovative concepts that create value for RBC's business units. Her team has an enterprise-wide mandate to stimulate innovative activity. With a view to "what's next", "what's new" and "what's different", the Applied Innovation Team identifies and validates emerging technologies and opportunities that have the potential to drive client value and differentiate RBC from its competitors. In her 20+ years at RBC, Elfreda has been involved in leading several innovation projects and programs within the Retail Banking, Technology & Operations, Corporate Real Estate and Head Office divisions; including developing one of the first hackathons run by a financial institution in North America.

Aashir Shroff is Vice President of Mobile Banking and Payments for Wells Fargo's Digital Channel Group.  Working in mobile for the past 10 years, Aashir has garnered much success by leading a variety of business development, product management and marketing functions. Aashir's career with Wells Fargo began in 2008 as an early member of the Wells Fargo mobile team. Throughout his tenure, Aashir and his teams have led efforts to help foster growth and deliver success for the mobile channel. Prior to Wells Fargo, he worked for both industry leaders and startups. He is a frequent guest speaker and contributor on mobile banking and payments topics.

John has been with CIBC since 2002 and has held a number of roles, all within the digital space. He and his teams were responsible for the design and development of Online Banking and our industry-leading launches of CIBC Mobile Banking, eDeposit and the CIBC Apple Watch app. Prior to working at CIBC John worked at IBM and 7/24 Solutions, where he led the user experience team that launched the first mobile banking and brokerage offerings in Canada. John led CIBC’s Digital Strategy and Innovation team, and was responsible for CIBC’s digital roadmap as well as CIBC’s digital innovation initiatives, including our new Innovation Lab in the MaRS Discovery District. He recently took on a new role defining the digital technology for CIBC’s assisted channels.

Simon leads business strategy, digital engagement, user experience definition, social strategy, and search. He has over 20 years of consultancy experience spanning communications, advertising, and digital agencies working with clients including AIA, ACE Group, AIG, ALICO, Autodesk, Emirates Airlines, Juniper, LVMH., McAfee, Reebok, Seagate, Southwest Airlines, TD Bank, Ubisoft, ZoneLabs, and WL Gore. Simon has
visited 56 countries and counting, and enjoys “board and wind” sports including
kiteboarding, snowboarding, and paragliding.

Dean advises CEOs, CIOs and other senior executives on strategic issues such as industry disruption, customer experience, the optimal leverage of their delivery channels, new product innovation, information strategy, transformational change initiatives, and the strategic use of technology to achieve business and growth objectives. Dean has depth across multiple sectors of Financial Services including Retail Banking, Payments, Lending and Brokerage.

Jelmer de Jong is Global Head of Marketing at Backbase, a software company formed in 2003 that delivers Bank 2.0 online and mobile portal solutions for financial institutions around the globe. Jelmer has focused his career on internet and mobile innovation. He began as an entrepreneur with a company that helped SMBs to sell products online and later joined a start-up to build one of the first global online and mobile trading platforms in the perishable industry. At Backbase, he specialises in marketing the next generation of online and mobile technology to banks and financial institutions so they have the tools to create a superior online, customer experience in the engagement banking era.

John Bird is the Vice President of Product Marketing and Alliances at Yodlee. He is responsible for the strategic marketing of the Yodlee platform to financial institutions and startup financial technology companies. With more than 20 years experience in financial services technology, John’s passion is delivering new and innovative products designed to transform the way people manage their finances. John holds a B.A. in Political Science and Philosophy from Villanova University.

Lee-Lin Thye, Senior Product Marketing Manager at Symantec, is responsible for Symantec Website Security Solutions. Prior to Symantec, Lee-Lin has held senior positions in marketing, product management and engineering at Oracle, Vitria and Compiere. Lee-Lin is a graduate of Stanford Sloan Management program at Stanford Graduate School of Business.

Rich Bolstridge is the Chief Strategist of Financial Services at Akamai Technologies. Bolstridge is responsible for driving requirements and innovation, enabling Akamai to deliver solutions to the financial services industry. He is the primary interface with the financial services community, and evangelizes on behalf of the company with key influencers and industry analysts. He also has special interest in the intersection of mobile and financial services, including emerging security ramifications and impact on the user experience.

David Sosna has more than 20 years’ experience in the financial services arena. Prior to founding Personetics, he was a co-founder and chief executive officer of Actimize, the leading provider of fraud prevention, risk management, and compliance solutions for the financial industry. Under David’s leadership, Actimize became the solution provider of choice for the world’s largest banks and financial institutions. Following a rapid growth trajectory, Actimize was acquired by NICE Systems in 2007. After joining the NICE management team, the two Actimize co-founders moved on to start Personetics, leveraging their intimate knowledge of financial transaction systems to create a predictive analytics platform that turns these data troves into valuable consumer insights.

Ken Hans is a Partner at Blackstone Technology Group and Executive Director of Blackstone’s Digital Services Practice. Founded in 1998, Blackstone is a privately-held global IT consultancy whose mission for the financial services industry is to help banking, lending and investment firms strategically leverage technology to better accomplish its business objectives. Blackstone is deeply involved with many essential aspects of a financial institution’s technology initiatives that support its core business operations. Ken has a 12-year tenure at the firm and has been delivering a wide variety of digital solutions for financial clients in North and Latin America for the past six years. Ken’s many accomplishments include helping financial clients optimize digital customer engagement, enhance omnichannel analytics, equip employees with digital tools to better serve customers, and develop and execute multi-year mobile programs. Ken and his practice’s efforts in such programs helped contribute to Top 100 US banking client’s #1 ranking in J.D. Power’s Satisfaction Study within two core market regions that it serves. Ken began his career at Accenture in their Technology Services Practice where he helped to design, build, and manage delivery of both ERP and custom software solutions for clients. From there he worked for Siebel Systems where he assumed roles in both their pre-sales and sales divisions and garnered such awards as Customer Advocate of the Year, Beyond Expectations Platinum Award, and 100% Quota Attainment Club Winner. Ken holds a B.S. in Economics from the Wharton School of Business at the University of Pennsylvania.

Michael brings his background in capital markets and more than 15 years of technology management and architecture experience to Liferay. He oversees Liferay's operations in APAC and the US, and he also manages strategic client relationships in the high-tech and financial industries. By leveraging his expertise in large-scale distributed systems, Michael guides the benchmarking and performance management of Liferay's product lines. Prior to Liferay, Michael served as Chief Architect for Bank of America Global Foreign Exchange and as Managing Director for a proprietary trading firm. During his career, Michael has specialized in leveraging Agile practices to deliver high-performance financial systems in distributed, multi-shore development models. Michael holds a B.S. in Computer Science from the University of Illinois at Urbana-Champaign, US.

Josh is the Director of Sales at Liferay where he handles business strategy and sales operations for the North and Latin America territories. As a strong customer advocate, Josh is driven by a passion to ensure his customers are happy and successful. Before joining Liferay in 2009, Josh worked at SDRC and Hillenbrand Industries' Batesville Casket Company division, learning the ins and outs of software development and portal strategies. When he's not busy refining sales processes or training new leaders, Josh enjoys playing with his dog and listening to rock n' roll.

Scott Hamlin is the Product Manager for Innovation and New Ventures at ID Analytics. He is responsible for developing new lines of business, and identifying new partnerships for expansion of the product lines. Through innovation sessions with clients, he is able to identify product and process gaps, and develop high-level business requirements for implementation and development. Hamlin brings a unique blend of strategy, marketing and analytics to his role, with expertise in new product development and go-to-market strategies via Agile methodologies. He holds a BS in Marketing from Southern Utah University, and an MBA in Finance from Gonzaga University Graduate School of Business.

Steve Hanson is the Enterprise Account Director at ID Analytics. Hanson brings more than 20 years of sales and technology experience to his role, with expertise working directly with technology firms and SaaS platforms. Prior to joining ID Analytics, he served as Director of Global Business Development & Sales for iovation, where he helped build their Global Enterprise direct and indirect reseller channel sales organizations. He holds a BS in Finance from the University of Oregon.

Nikos Acuña is an entrepreneur, digital marketing and media executive, technology futurist, and the award-winning author of Mindshare: Igniting Creativity and Innovation through Design Intelligence (Motion Publishing, 2012). Mindshare achieved critical acclaim, receiving Foreword Magazine’s Book of the Year Award in Social Sciences, the USA Best Book Award in Psychology in 2012, and a 2012 Publisher recommendation for the Pulitzer Prize and National Book Award. Nikos is currently the Director of Business Strategy and Marketing Technology at Rocket Fuel, a big-data adtech company which leverages artificial intelligence to create more meaningful brand experiences. Nikos is also a sought-after speaker, consultant, and blogger on topics regarding innovation, big data, design thinking, emerging technologies, and brand experience optimization. He has over fifteen years of leadership experience in designing and bringing media and marketing technology platforms to market, specializing in driving product development, go-to-market, and launch initiatives for blue-chip brands, enterprise platforms, and tech startups from end to end. He has also written, produced, directed, and starred in various lifestyle, news, travel, reality, and entertainment series, and has hosted internationally broadcasted award shows and special events. Nikos has a BA in Communication from the University of the Pacific, an MFA in Writing from the University of San Francisco, and is a Masters of Design Thinking candidate at Stanford University, and PhD Psychology candidate at Pacifica Graduate Institute. He currently lives in Chicago, Illinois

John leads MetLife’s Enterprise Innovation Office driving processes focused on creating new forms of value for customers, associates and business partners. Prior, John led an Enterprise Operating Model redesign effort that developed a global operating framework that better positions MetLife for future growth. Before MetLife, John spent nine years at Gartner where he led the Financial Services Research practice and later managed various corporate functions relating to strategy, planning and innovation. He also served for nine years as a divisional CIO at GE and held IT management positions at Drexel Burnham, Citibank and NY Life Insurance Company. John is a thought leader in IT and has been a regular columnist for Forbes and Ziff Davis.

As ForeSee’s Director of Sales, Mobile, JJ Cramer contributes to the development of institutional knowledge about the mobile customer experience, influences product innovation for ForeSee’s mobile solutions, and collaborates with ForeSee’s sales team to support clients. JJ has over 10 years of experience in digital research and is an expert in online custom research and customer analysis. JJ holds an undergraduate degree in psychology from the University of Pennsylvania and a Master’s degree from Springfield College. He is a former professional tennis player and has been with ForeSee since 2010.