Delma Quash

Director, Technology Delivery
American Express

Check out the incredible speaker line-up to see who will be joining Delma.

Download The Latest Agenda

Customer Experience and B2B

Thursday, January 4th, 2018

15:45 Getting Personal, But Not Too Personal

Here, financial institutions discuss different strategies around personalization and how best to interact with your customer on a one on one basis.
• What tactics hit home and which ones miss the mark?
• How effective is your email marketing versus other channels?
• Where is the line of privacy and how do you avoid it?