Glenn Shoosmith

Large-scale omnichannel, customer-focussed bank transformation projects intrinsically involve many channels, many business units and many stakeholders. As a result they can be deeply complex and often end up delayed, scaled back or failing entirely.

Sharing a series of examples and case studies covering best practices and pitfalls, Glenn Shoosmith, founder and CEO of BookingBug, explores why digital transformation in banking is such a uniquely difficult challenge. He will looking at the lessons learned from the retail sector and explore how banks that are launching the most successful omnichannel strategies are adopting scalable platform-based strategies.