Jennifer Dominiquini

Chief Marketing & Digital Sales Officer
BBVA Compass

Jennifer Kelly Dominiquini came to BBVA Compass in 2014 and is the Chief Marketing & Digital Sales Officer, where she is helping guide the digital transformation and rebranding of the bank. She is responsible for all marketing, online account activation, digital sales and analytics for the Sunbelt-based financial institution. Dominiquini and her team are part of the Business Development unit. Prior to BBVA Compass, Dominiquini led marketing for Liberty Media interactive properties, BuySeasons and Evite, where she oversaw all e-commerce, user experience, creative and marketing activities for the two Liberty Media companies. Before Evite and BuySeasons, Dominiquini was the chief marketing officer for multiple divisions of the Sears Holdings Corp., where she worked to ensure a seamless experience for customers across all channels and grew the divisions' e-commerce businesses. She began her career in business consulting with Monitor Group, Strategos and Prophet and honed her international business acumen by providing consulting services on brand, innovation and corporate strategy for clients throughout Europe, Brazil and the Americas.

Check out the incredible speaker line-up to see who will be joining Jennifer.

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Digital Innovation and Disruption

Sunday, February 4th, 2018

09:00 Ask the Expert: A One-on-One Discussion with Jennifer Dominiquini Digital is Not a Function, it is a Different Way of Doing Business

Unlike traditional functions like general counsel, HR, Accounting etc. digital is not just a one line function within a larger corporate structure. It is not an addition to your marketing department or a new way to handle IT. It permeates all functions and strategies. It is an overhaul of your entire operations and should be treated as such. Not many in the space understand this better than Jennifer Dominiquini, Chief marketing Officer of BBVA Compass. As a consistent leader in digital innovation, BBVA has continually set the bar for changing the way finance thinks about digital.

Here we sit down for a one-on-one interview with Jennifer to discuss:
• What digital means in today’s operations model, how it changed the way you do business
• How to create cultural change within your organization and incorporate a digital mindset
• Understand the shift in operation processing to compete in a digital world

10:00 Creating a Culture of Innovation: Identifying the Opportunities to Invest Creatively

Most financial institutions have spent decades investing in new business ventures from a very certain set of criteria. Traditionally, you approach it from a financial mindset. What is going to be fiscally responsible? What merger gives you the biggest market share? These are questions you are used to answering. But in 2016 there is a new set of criteria:
• How do you get your senior executives to change that thinking to be more creative?
• How do you train them to spot the next “it” tech?
• To put resources towards an untested technology?