Milton Santiago

Managing Director, Global eCommerce Executive
Bank Of America

Check out the incredible speaker line-up to see who will be joining Milton.

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Customer Experience and B2B

Thursday, January 4th, 2018

14:35 Answering the Complex Service Needs of Your B2B Clients

Your B2B clients have more complex products, longer investment histories, and a more complicated process to execute. So how do you provide them with the simple solutions they need to move through your channels as easily as an individual?
• Deliver a digitally simple solution to your most complex client needs
• Slimming down content to deliver one-click solutions to your multi-faceted commercial customers

15:45 An Integrated or Siloed Approach? Should You Have a Separate Commercial Digital Strategy?

Should you cater to the needs of your commercial and retail bankers together or separately? Understanding the different needs of your clients and how to organize them most effectively.
• With a more complex service, how do you address the needs of your commercial clients in a retail driven culture?
• How do you structure your team to answer both sides of your business?