Beth Brady

To build an effective and all-encompassing digital strategy, it must be adopted by all business lines and functions within your organization. Creating this kind of change across a large institution is both daunting and a long process. This change must come from the heads of departments, early adopters and leaders within your organization. Creating cultural buy-in requires an internal branding strategy and clear corporate communication tailored to the functions within your organization. What does digital mean to each of you? And how does it work for you?
• Build a digital strategy that caters to each internal function
• Gaining buy-in across your organization for corporate-wide digital change
• Changing employee behavior to default to digital