Creating Culture Change: Aligning Digital Processes, People and Tech

To build an effective and all-encompassing digital strategy, it must be adopted by all business lines and functions within your organization. Creating this kind of change across a large institution is both daunting and a long process. This change must come from the heads of departments, early adopters and leaders within your organization. Creating cultural buy-in requires an internal branding strategy and clear corporate communication tailored to the functions within your organization. What does digital mean to each of you? And how does it work for you?
• Build a digital strategy that caters to each internal function
• Gaining buy-in across your organization for corporate-wide digital change
• Changing employee behavior to default to digital

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When building both a content and analytics strategy for future devices, it must be adaptable to future technology not yet on the market. Understanding what the customer wants to see and needs on them at all times must be device agnostic.
• Create an internal digital strategy that can be easily rolled out to any interface for wearables
• Understand what content your customers need on their person at all times
• Build an experience that can work on a watch, a vest, a pair of glasses AND a computer

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It’s time for organizations to stop talking omnichannel while acting single channel. The modern consumer expects and demands seamlessly integrated experiences that allow them to engage where, when and how they want. In this session, we will share benchmark data that depicts the changing multichannel landscape and illustrates the results financial institutions can realize from delivering satisfying multichannel experiences. We’ll arm you with tactical and strategic insights about this modern consumer to drive your business forward in 2016.

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When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. The right analytics and data can help get to the root of your investments and how exactly they are working for you.
• How do you justify these investments to your organization and leadership?
• What data should you focus on and what is extraneous information?
• How do you use your measurements to tell the right digital story?

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With a shortage of truly innovative digital financial executives in the space, it can be a long a difficult process to find new talent.
• Where do you go for a new digital executive?
• What kind of experience should you prioritize for your organization?
• How do you onboard someone from outside the industry and who integrates the best?

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