Elfreda Pitt Hetherington

Head, Applied Innovation, Technology & Operations
RBC

As Head, Applied Innovation, Elfreda is responsible for leading the creation and execution of a portfolio of innovative concepts that create value for RBC's business units. Her team has an enterprise-wide mandate to stimulate innovative activity. With a view to "what's next", "what's new" and "what's different", the Applied Innovation Team identifies and validates emerging technologies and opportunities that have the potential to drive client value and differentiate RBC from its competitors. In her 20+ years at RBC, Elfreda has been involved in leading several innovation projects and programs within the Retail Banking, Technology & Operations, Corporate Real Estate and Head Office divisions; including developing one of the first hackathons run by a financial institution in North America.

Check out the incredible speaker line-up to see who will be joining Elfreda Pitt.

Download The Latest Agenda

Creating Culture Change: Aligning Digital Processes, People and Tech

Sunday, March 4th, 2018

23:20 What Does Good Talent Look Like? When to Use a Banker and When to Use a Marketer

With a shortage of truly innovative digital financial executives in the space, it can be a long a difficult process to find new talent.
• Where do you go for a new digital executive?
• What kind of experience should you prioritize for your organization?
• How do you onboard someone from outside the industry and who integrates the best?