Emily Sixta

SVP, Citi Cards
Citi Group

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Creating Culture Change: Aligning Digital Processes, People and Tech

Sunday, March 4th, 2018

10:40 Measuring Your Digital ROI: Defining What is Working

When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. The right analytics and data can help get to the root of your investments and how exactly they are working for you.
• How do you justify these investments to your organization and leadership?
• What data should you focus on and what is extraneous information?
• How do you use your measurements to tell the right digital story?