Net Finance 2016 (past event)
April 18 - 20, 2016
Contact Us: 1.888.482.6012
Laura DeGraff
Assistant Vice President, Digital Marketing
Barclays Financial
Check out the incredible speaker line-up to see who will be joining Laura.
Download The Latest AgendaCreating Culture Change: Aligning Digital Processes, People and Tech
Sunday, March 4th, 2018
10:40 Measuring Your Digital ROI: Defining What is Working
When it comes to your digital team and investments, it is not always easy to see the direct financial benefit. Overhauling your online site design or investing in a new social media strategy is expensive, and its results, less linear and direct. The right analytics and data can help get to the root of your investments and how exactly they are working for you.
• How do you justify these investments to your organization and leadership?
• What data should you focus on and what is extraneous information?
• How do you use your measurements to tell the right digital story?
• How do you justify these investments to your organization and leadership?
• What data should you focus on and what is extraneous information?
• How do you use your measurements to tell the right digital story?